What Counts as an Impression?

Any time a customer sees a price (A or B) throughout their shopping experience will count as a general impression EXCEPT for when they see the price in their cart or at checkout (those will count as Cart or Checkout Impressions respectively). Seeing a price anywhere in their My Account page after purchase will not count towards any impressions, but if a customer sees a price in the normal shop / product pages, it will count as another general impression even if they’ve purchased that product previously.

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