What is A/B Testing?

A/B testing (or split testing) consists of comparing two versions of a web page (or in this case, a price) to see which one performs better. You can compare TWO items by displaying those two variants (A and B) to similar visitors at the same time.
The test that gives you a better conversion, wins!

For more information we recommend reading <a href="https://vwo.com/ab-testing/" target="_blank">The Complete Guide to A/B Testing</a> from Visual Website Optimizer.

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